09-15-2020, 09:28 AM
Talks of PSA and Fiat Chrysler's 50 billion euros merger to preserve cash and weather the pandemic raises many important questions on the sustainability of the auto industry. There is a lot of duplication in the research and development behind every automaker's final product. Merging with another big firm is a solution to this but at what cost? Already the oligopolistic auto industry has faced many challenges since the turn of the previous decade, so who do you think will emerge from the pandemic relatively less scathed than others?