07-12-2020, 01:40 PM
Uber has acquired Postmates for $2.65bn as it aims to capture the delivery-as-a-service market. Uber is pushing to turn Uber Eats into Uber "everything" as it aims to shift away from solely delivering food to capturing large margins on goods - like Amazon. Uber aims to achieve delivery to a customer within a couple of hours. This is highly unlikely to be accessed from large out-of-town delivery stations and fulfilment centres. Rather, it aims to connect local drivers to shops in an attempt to compete against Amazon.